COMPETITION IN HIGHER EDUCATION: Challenges vs Opportunities

Modern educational system faced with various challenges on one hand, but gets more opportunities on the other. Due to technological advances and ease in communication, developing countries increase its potential in the economic growth while developed countries get more opportunities in partnership and access to resources in developing countries. Our global market became more competitive and more accessible.

Competitive became not only business but education system as well. Easy access to information and communication via Internet increased competition between higher educational establishments. The modern educational system is based on marketing promotion tools that can increase its competitiveness on the global market.

Education today plays a significant role in the professional development. Globalization, technological progress, and development of the transport system resulted in the evolution of education as well. Today, students can get access to knowledge abroad, and in recent time it is possible to attend a course on distance. Another issue is that technological progress changed educational system, and those Universities that were top ranked today lost their influence. Following this, most recognized and top ranked Universities and Colleges today represent IT sector.

Students are interested in colleges which can bring them necessary practical knowledge.  Each University/College can contribute to science or innovation development but the problem is in recognition and low ranking. How can we know about opportunities in education and new emerging markets in science?

Educational system became more competitive and requires building an effective marketing strategy in order to attract students and proficient lecturers. Higher educational establishments in order to attract investments and students extend their marketing activities and today, Universities and Colleges put efforts in promotion of their brand. Today, Universities use various tools for promotion of their establishment, such as participation in various events like fairs; collaborate with educational agencies, and so on. It is crucial for higher education establishments to increase their image awareness on global market and search for the new approaches to do so.

Academic Union (Oxford) puts many efforts in helping Universities and Colleges to establish their brand on the global market as well as bring access to innovation and knowledge provided by top ranked higher educational establishments. Science and education is one of the biggest AU’s projects that continuously creates a platform for scientists, business structures representatives and higher educational establishments for promotion, contribution, and collaboration. Each year AU Oxford held large-scale events such as conferences, forums, and summits where Universities/Colleges or companies can represent their activities, promote their findings, extend the scope of the research. Additionally, they can use these events for networking and valuable partnership in their future projects.

Academic Union represents a scientific and business community, members of which can participate in its projects, events, and activities within the Prime Business Destination project. EBA and Academic Union Training Centre as well as Speakers Bureau provide unique services for academic and business representatives in order to share knowledge and innovations on a global level. EBA Oxford organized absolutely unique service such as Visits to Oxford that bring the opportunity for academics or business representatives to open their branch in Oxford, have academic visits to closed societies such as the Oxford Union and debating club, as well as have a speech and presentation of the activities to scientific community in Oxford.

Education equals progress and innovation, and AU Oxford evolves academic activities on the global level and contributes to business development. AU collaborates with all regions not depending on its economic indexes or rankings in order to progress modern society and bring access to knowledge and innovation.